Douyin vs TikTok: Why Your TikTok Following Doesn't Exist in China
Douyin and TikTok share an owner, but they're separate apps with separate users, rules and money. Here's what U.S. talent needs to know.
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China’s platforms, explained
Guides for U.S. talent and managers on how Chinese social media actually works. Every number links to its source.
The Great Firewall of China, Explained for U.S. Talent
Why Instagram, YouTube and TikTok don't reach fans in mainland China, what Chinese fans use instead, and what that means for your audience.
WeChat for U.S. Talent: How China's Super-App Works for Fans
WeChat isn't just a messaging app. Here's how Official Accounts, Channels and fan groups work, and why WeChat is where talent keeps fans in China.
Weibo for U.S. Talent: China's Public Square for Celebrity News
Weibo is where China talks about celebrities in real time. Here's how it works, what Blue V verification takes, and how talent use it.
XiaoHongShu (RED, Little Red Book) for U.S. Talent: A Guide
XiaoHongShu, also called RED, RedNote or Little Red Book, is where China searches for lifestyle picks. Here's how it works for U.S. talent.
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